Author: Michael Bendell

Insights

Is Brand Safety Racist?
BySourcetop Inc. April 25, 2022January 4, 2024

Every year the Adops person at a publisher goes through tackling the latest ad tech trends in the advertising industry. Whether it was creating viewable inventory on your site, managing GDPR/CCPA compliance, figuring out IVT and now the latest trend, is your site/content brand safe? Advertisers also talk about investing in Black or BIPOC media…

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Strategy

How Publishers Can Stop Wasting Money on Ad Tech
ByMichael Tardif April 7, 2022June 21, 2024

I’m going to take you on a little trip back in time. Because sometimes, we need to look at where we’ve been to see where we’re going. During the Wild West days of the Internet, blog sites now referred to as publishers, became all the rage. Big advertiser dollars were spent to reach the highly…

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