Insights
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The Voices™ Marketplace Launches To Empower All Diverse Populations
NEW YORK, January 3, , 2023 /PRNewswire/ — The Voices™ Marketplace has recently launched to solve the problem of scale in multicultural digital advertising. Too often, media investment strategies rely on endemic properties or minority ownership status alone, ignoring the reality that multicultural individuals live multi-dimensional lives. Using proprietary, data driven methods, The Voices™ Marketplace …
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Is Brand Safety Racist?
Every year the Adops person at a publisher goes through tackling the latest ad tech trends in the advertising industry. Whether it was creating viewable inventory on your site, managing GDPR/CCPA compliance, figuring out IVT and now the latest trend, is your site/content brand safe? Advertisers also talk about investing in Black or BIPOC media…
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