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Author: Michael Tardif

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Strategy

Publishers playbook for year-end revenue

ByMichael Tardif June 16, 2022January 4, 2024

As the second half of the year starts, publishers need to prepare to take advantage of Q3 and Q4 increasing ad spend. The trend of more and more dollars moving to programmatic continues, with eMarketer forecasting 90% of 2022 display dollars will be programmatic, about double what it was in 2019. While this seems like…

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